Homespun Craft Fair Promotional Details
This years event will be promoted through radio, a Redding Christmas Parade float, posters and general signage, local print ads, email, social media and direct invitation. Also, by having such a great high traffic location in the center of Redding we will be hanging banners and posters promoting this event in the Target Center stores starting November 24th. We will have sign shakers each day of the event on the corner of Dana/Churn Creek and Churn Creek/Old Alturas as well as at the entrance to the parking lot directing people to the Homespun Craft Fair.
Just as with last year, all vendors are encouraged to promote their products through the Around the House radio show as we promote the overall event. There is no additional charge for this and is on a first come first serve limited basis. The Around the House radio show will begin airing vendor promotions three weeks prior to the event and through the two weeks of the event. The Around the House radio show airs every Sunday morning from 9am - 10am on KCNR 1460 AM. KCNR 1460 AM is locally owned by Carl and Linda Bott.
This year we are expanding our social media promotions. In addition to the constant contact email invitations we mail to over 1500 local residents and provide our vendors to forward to their friends and family we are are joining Facebook with a Homespun Craft Fair Facebook event page. We encourage all vendors to utilize this for self promotional purposes in addition to providing the basic information about our event to the general public and their friends. So be sure to join as a fan and spread the word about the Homespun Craft Fair using our new website and Facebook event page soon.
This year we will also be distributing 10,000 local invitations with basic event info and a promotional incentive to attend. All invitations will act as a 15% discount punch card which will allow shoppers to save 15% on any 5 purchases they make from any of our select crafters or artisans. Vendors choosing to honor the punch card may choose which days to honor the card and must notify Homespun management staff prior to the first day of the craft fair.
All vendors are suggested to honor the discount punch card at least one day of the event.
Just as with last year, all vendors are encouraged to promote their products through the Around the House radio show as we promote the overall event. There is no additional charge for this and is on a first come first serve limited basis. The Around the House radio show will begin airing vendor promotions three weeks prior to the event and through the two weeks of the event. The Around the House radio show airs every Sunday morning from 9am - 10am on KCNR 1460 AM. KCNR 1460 AM is locally owned by Carl and Linda Bott.
This year we are expanding our social media promotions. In addition to the constant contact email invitations we mail to over 1500 local residents and provide our vendors to forward to their friends and family we are are joining Facebook with a Homespun Craft Fair Facebook event page. We encourage all vendors to utilize this for self promotional purposes in addition to providing the basic information about our event to the general public and their friends. So be sure to join as a fan and spread the word about the Homespun Craft Fair using our new website and Facebook event page soon.
This year we will also be distributing 10,000 local invitations with basic event info and a promotional incentive to attend. All invitations will act as a 15% discount punch card which will allow shoppers to save 15% on any 5 purchases they make from any of our select crafters or artisans. Vendors choosing to honor the punch card may choose which days to honor the card and must notify Homespun management staff prior to the first day of the craft fair.
All vendors are suggested to honor the discount punch card at least one day of the event.
